COVID-19 has been a roadblock for all the businesses. While some have been affected minutely, others have come to a standstill. One thing that is guaranteed is things are not the same in pre-COVID and COVID world, as the terminologies have been coined. So what are the companies doing in order to come up with something substantial in these hard times? They are turning to Digital Marketing.

Digital marketing has been the talk of the town since more than a decade now. However, its significance has not been felt as much as people are feeling right now. The reasons why companies are turning to digital marketing now has been summarized in the following points.

1. Higher Traffic due to Lockdown

“What are you doing in this lockdown at home? Nothing much, surfing the internet and looking at various things!” This has been one of the most common conversation in the times of COVID-19. At a time when people are not free to roam around, either for doing their job or leisure, mobile, laptop and internet is the only source of spending time that they have at hand.

This has resulted in a huge traffic surge in terms of website visits and number of users. The time spent on internet has been manifold and people are looking for correct channels to get their task done. The correct mix of digital marketing strategies can help you divert this traffic into your own path. This could mean thousands and millions of leads, conversions and sales.

2. People Working over Internet

In these difficult times as well, there is one particular set of people who have been churning out all the hard work to ensure that the world keeps moving. However, even these people are carrying out their work through the channel of internet only. So, you as a business have got the opportunity to target a completely new set of people who were unreachable to you before these special times. So COVID-19 has opened major new avenues for inflow of prospective customers.

These are some of the reasons why the essence of digital marketing has increased further in the times of corona virus. Thus, businesses are turning towards digital marketing to bail them out in these difficult times and given them new avenues of revenue.

Summary of the Blog

The essence of digital marketing has increased exponentially during COVID-19 as it has added new business opportunities and opened channels of customers which were not available before.