Social media is an open market where everyone is looking to make it big by winning customers. The process of winning customers start with posting content, which generates leads which are then converted successfully into customers. However, if you are looking to exploit social media channels to gain customers, what should be your social media strategy? Where to start?

Starting anything is the most difficult point and here in this blog, we give you some simple steps which you can use to come up with a good social media marketing strategy for 2020.

Set SMART Social Media Marketing Goals

The first and foremost thing required for any successful campaign is goals. For social media marketing strategy, you need Specific, Measureable, Achievable, Relevant and Time-bound goals.

Finalize the Target Audience

You know the type of people whom you want to cater your product and services to. Once you know them, find out more about the type of content they like, when they are active and what the platforms are where you can find them easily.

Set your Success Metrics

Not everything that happens on social media with your posts is important to you. For example, if you are looking to generate leads, people just looking at your content without activity is of no good to you. So establish the metrics for your success and keep measuring them at regular intervals.

Look out for competition

You are not the only one looking to boost your presence on social media. You are competitors are looking out for same. So keep a track of the competition, find out what they are doing and what their plans are.

Generate Meaningful & Engaging Content

After researching well about your target audience and looking at what the competition is doing, you should publish content which is superior to your competitors and something that your target audience likes. Also, revise the old content as per the liking of your target audience.

Look for Correct Time

Whether it is the launch of a campaign or making a single post, timing is pretty important. While studying your target audience, find out what times of the day, month and year are important for them and strategize as per that.

Evaluate the Progress

Keep checking your performance on the basis of metrics that you have set in step 3. If it looks that you were too ambitious or too pessimistic, revise your targets.

Let your team know about the Situation

Let your team be a part of the entire strategy and execution process. Communicate them about the performance and results so that they can chip in with important inputs.

Follow these eight simple steps and get your social media success bandwagon in motion.

Summary of the Blog

Social media strategy is important for success of the firm but they find it difficult to know the beginning. Here is what you should do to set a great social