There was a time when marketing was all about budget. The more your marketing budget was, the more resources you had at hand and the better you could do than others. However, introduction of digital channels of marketing like search engines, email and social media have made sure that the balance of marketing has shifted from budget to planning and execution.
Small Business have got an opportunity in the form of digital marketing. They can utilize it to come in a comparable range of the big companies. Or they can let go off the opportunity which they will rue for the rest of their lives. Here are some of the basics of digital marketing that small businesses need to know.
1. Have a Business Website
A good business website is the most fundamental requirement of digital marketing strategy. Despite high levels of activity on social media, you would not be able to achieve much without a good business website. So take the first step and design a presentable business website.
2. Work on Search Engine Optimization
Search Engine Optimization is the process of making your content compatible to the requirements of search engine ranking page algorithms. If you are ranking high organically, you will save huge amount of money which you would have otherwise paid for the advertisements.
3. Focus on Local SEO
If you are a business in Delhi and appear in the searches of Ontario on the first page, that does not do any good to you. So focus on the local aspects of SEO and look for geo-fencing. Concentrate your energy on doing well in the regions in which you serve.
4. Email is a Great Source of Leads
Email is free and all it takes to launch a good email marketing campaign is to have a great list of email addresses. A good business website can help you do that. Once you are in possession of a good number of relevant email addresses, these can serve as great source of lead.
5. Content is Vital
This is a perennial point in digital marketing – content is the most important thing. So when you are developing the website, writing blogs or posting on social media, make sure that your content makes you stand out. It is then only that your campaign could be a success.
These are some of the key aspects of digital marketing that these companies need to be aware of in order to do well. After all, this is an opportunity of lifetime for these companies.
Summary of the Blog
Digital marketing has given small companies an opportunity to make their presence felt. This blog compiles some things that small businesses needs to know in order to come up with a successful digital marketing campaign.
