Digital marketing has been the talk of the town for more than a decade but the trends of digital marketing change with every passing day. What was considered as viral and lucrative three months back may be considered repetitive and boring in the present times. So, the companies need to keep themselves at pace with the trends to build good digital marketing campaigns.

Some of the Digital Marketing Trends of 2020 that you can’t ignore are given below.

1. The foray and entry of Artificial Intelligence (AI) into digital marketing

2. Introduction of programmatic advertisements to adjust as per the customers

3. Use of pre-programmed chatbots instead of human respondents

4. Two-way conversational marketing to engage customers

5. Personalization of content based on customers

6. Video marketing ads still running hot

7. Use of social media messaging apps to reach directly

8. Google lens and other apps increasing visual search

9. Rise in the stocks of influencer marketing

10. Voice-search compliance

11. Smart speaker compliant ads

12. Micro-moment designed marketing for quick results

13. Utilization of push notification through browsers

14. Use of story feature on social media channels

15. Continually changing and non-repetitive content

16. Content still more important that Search Engine Optimization

17. Split Testing of SEO Campaigns

18. Quiz, polls and other interactive contents

19. Social commerce and posts with option to shop

20. Use of Augmented Reality & Augmented Initiatives

21. Use of Predictive & Augmented Analytics

22. Use & Growth of Progressive Web Apps

23. Increase in Application of Geo-Fencing

24. Utilization of User-Generated content

25. Use of Block chain technology and Quantum Computing

26. Use of Big Data and Deep Learning

27. Position Zero in Search Engine Result Page

28. Smart bidding being used in Google Apps

29. 5G Technology coming to the core

30. Availability of better analytics and wider use of branding

These are some of the eye-catching digital marketing trends of the year. If you are a digital marketer, keep these in mind while planning your digital marketing campaigns.

Summary of the blog

Digital marketing has been constant but its trends have been changing continuously. Let’s have a look at some of the most common trends of digital marketing that will catch your eye in 2020.